Frequently Asked Questions

Our ultra-filtration process concentrates what makes milk great, resulting in 50% more protein and 50% less sugar compared to regular milk. This leads to a creamier, delicious taste in all our products.

No, we never add protein powders or concentrates. All the protein in our fairlife ultra-filtered milk comes directly from the milk. Our ultra-filtration process concentrates the natural milk proteins (80% casein and 20% whey) while removing half of the sugars compared to regular milk.

Our product offerings vary by retailer. To find specific fairlife products near you, please use our product locator.

We offer fairlife ultra-filtered milk in various flavors:

• 52oz bottles: whole, reduced fat 2%, fat-free skim, and chocolate
• 14oz bottles: reduced fat 2%, chocolate, and strawberry

Yes, thanks to our ultra-filtration process and the use of a lactase enzyme, we remove the lactose while maintaining the classic, creamy milk taste.

Yes, all fairlife products are kosher.

A slight odor upon opening is normal due to our higher temperature pasteurization and higher protein content. This smell typically dissipates after the bottle has been open for a few minutes.

Our ultra-filtered milk is not organic, but we maintain high standards through close partnerships with our dairy suppliers, focusing on superior milk production, sustainable farming practices, and excellent animal care.

We don’t recommend freezing fairlife ultra-filtered milk, as it can alter the product’s texture and taste.

Our ultra-filtered milk offers exceptional nutritional benefits, including 50% more protein and 50% less sugar than regular milk. While prices may vary by store, fairlife is typically comparable with other premium options like organic and lactose-free milks. Keep an eye out for promotions at your favorite stores!

We use a pasteurization process, heating our milk at a higher temperature for just a few seconds. This, combined with our carefully designed packaging, preserves our milk’s shelf life and taste much longer than conventional milk when unopened.

Thanks to our pasteurization process, fairlife ultra-filtered milk products in all sizes have a longer shelf life than conventional milk. Once opened, it should remain refrigerated and be consumed within 14 days. Always check the product packaging for up-to-date storage instructions.

Yes, all our fairlife ultra-filtered milk products are gluten-free.

We offer fairlife ultra-filtered milk in 52oz bottles and convenient 14oz bottles for on-the-go consumption.

No, our milk comes from cows that are not treated with rBST, also known as artificial growth hormones. While we choose not to use milk from cows treated with rBST, the FDA has stated that no significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows.

Yes, all fairlife ultra-filtered milk is pasteurized for safety and quality. We use higher temperature pasteurization for a shorter time than conventional milk, which extends shelf life while maintaining our fresh, creamy taste. Learn more about how fairlife ultra-filtered milk is made.

fairlife ultra-filtered milk lasts up to 14 days after opening when stored in the refrigerator. Before opening, our unique filtration and heating processes extend shelf life, but storage requirements vary by bottle size.

• 52oz bottles: Always keep refrigerated, even before opening.
• 14oz bottles: Can be stored at room temperature before opening but must be refrigerated after opening.
• For both sizes, consume within 14 days of opening for best taste and quality.
• Always check the package date for the most accurate guidance.

Yes, use fairlife ultra-filtered milk in cooking and baking just like regular milk. Its creamy texture and rich taste enhance recipes from smoothies to baked goods. fairlife works as a one-to-one substitute in most applications. Explore new recipes you can try using fairlife.

For questions about online orders, please visit our online shop FAQ page.

Core Power is shelf-stable when unopened and can be stored at room temperature. Once opened, refrigerate any unused portion. For the best taste, we recommend enjoying it cold.

Yes, thanks to our ultra-filtration process and the use of a lactase enzyme, we remove the lactose while maintaining the classic, creamy milk taste.

Core Power protein shakes come in 14oz bottles.

Yes, all Core Power products are gluten-free.

We appreciate your interest! Please send a marketing partnership request through our request form, and we’ll be in touch if it’s a good fit.

Yes, all fairlife products are kosher.

Core Power protein shakes are designed for post-workout recovery, with protein for muscle building and electrolytes for hydration. fairlife Nutrition Plan shakes are ideal for a satisfying snack or pick-me-up on the go. Both are made from ultra-filtered milk and powered by fairlife protein.

Core Power 26g protein shakes come in vanilla, chocolate, and strawberry banana flavors. Core Power Elite 42g protein shakes are available in vanilla, chocolate, and strawberry. Visit the Core Power page to view all products.

No, we never add protein powders or concentrates. All the protein in our Core Power protein shakes comes directly from the milk. Our ultra-filtration process concentrates the natural milk proteins (80% casein and 20% whey) while removing half of the sugars compared to regular milk.

To find Core Power products near you, please use our product locator. You can also buy select Core Power products on our online shop or at retailers like Amazon.

For optimal results, enjoy Core Power protein shakes chilled after your workout to support muscle recovery. Boost your post-workout nutrition by adding Core Power to coffee, smoothies, or cereal for an extra dose of high-quality protein.

Absolutely! While Core Power is great for post-workout refueling, you can enjoy it anytime for a boost of high-quality protein and hydration.

The main difference is the protein content. Core Power contains 26g of complete protein, while Core Power Elite provides 42g of complete protein per serving.

No, Core Power protein shakes do not contain caffeine. These protein shakes are designed for post-workout recovery with 26g or 42g of high-quality protein and electrolytes for hydration.

All Core Power protein comes directly from real milk, never added powders or concentrates. Our ultra-filtration process concentrates milk’s natural proteins: 80% casein and 20% whey. Core Power offers 26g or 42g of complete protein per bottle.

Core Power is designed for post-workout recovery, not as a meal replacement. For everyday wellness, consider fairlife Nutrition Plan. With 30g of protein and 150 calories per serving, fairlife Nutrition Plan shakes are ideal for a satisfying snack or pick-me-up on the go.

For optimal muscle recovery, drink Core Power after your workout, when your muscles need protein most to repair and rebuild.

• Each bottle provides 26g or 42g of high-quality protein to support muscle recovery.
• Electrolytes help with rehydration after exercise.

You can also enjoy Core Power anytime you need a convenient protein boost.

fairlife Nutrition Plan is a light tasting & smooth nutrition shake to elevate your wellness routine. Whether it’s for a pick-me-up or convenient snack on the go, Nutrition Plan’s 30g of high-quality protein, 2g of sugar, and 150 calories provides a satisfying way to get the nutrition you’re looking for with a taste you will enjoy.

Yes, fairlife Nutrition Plan is gluten-free.

fairlife Nutrition Plan is shelf-stable when unopened and the case should be stored in a cool, dry place. Once the bottle is opened, refrigerate any unused portion and consume within 14 days. For the best taste experience, we recommend shaking the bottle before drinking and enjoying it cold.

Yes, thanks to our ultra-filtration process and the use of a lactase enzyme, we remove the lactose while maintaining the classic, creamy milk taste.

fairlife Nutrition Plan shakes are ideal for a satisfying snack or pick-me-up on the go. Both are made from ultra-filtered milk and powered by fairlife protein. Core Power protein shakes are designed for post-workout recovery, with protein for muscle building and electrolytes for hydration.

No, we never add protein powders or concentrates. The proteins in fairlife Nutrition Plan reflect the natural whey (20%) and casein (80%) proteins found in milk, concentrated through our ultra-filtration process.

Currently, fairlife Nutrition Plan is available in chocolate and vanilla flavors, providing 30g of high-quality protein with a delicious taste.

You can find fairlife Nutrition Plan at club stores, including Costco, Sam’s Club, and BJ’s Wholesale Club, and at military retailers. Use our product locator to find availability near you.

No, fairlife Nutrition Plan is not discontinued. Our chocolate flavor with 30g of protein is available at Costco, Sam’s Club, BJ’s Wholesale Club, and military retailers. Use our product locator to see where you can buy fairlife Nutrition Plan near you.

Yes, fairlife Nutrition Plan protein shakes contain milk’s natural protein composition: 80% casein and 20% whey. We never add protein powders to fairlife products. All 30g of high-quality protein comes directly from real milk, concentrated through our ultra-filtration process.

We appreciate your interest in joining our team! You can:

• View and apply for open positions on our career opportunities page.
• Send your cover letter and resume to [email protected]

For any additional questions, please reach out to us at our contact page.

The Coca-Cola Company is the sole owner of fairlife and handles the distribution of most of our products. However, the dedicated fairlife team manages production independently.

Our product line includes:

• fairlife ultra-filtered milk (52oz & 14oz)
• Core Power protein shakes (26g & 42g)
• fairlife Nutrition Plan

For full product and flavor details, visit our product search page.

fairlife started in 2012 from the belief that milk – already a superfood – could be even better. We pioneered our proprietary ultra-filtration process that concentrates milk’s protein while reducing its natural sugar content. This results in a richer, creamier milk with more protein and less sugar than traditional milk. Read more about fairlife here.

Yes, fairlife products are available from various online retailers, including Amazon, Amazon Fresh, and Instacart. You can purchase Core Power directly from our shop page. For the most up-to-date information on where to buy our products, visit our product locator.

We recommend purchasing fairlife products only from authorized sources to ensure authenticity and quality. Use our store locator at fairlife.com/where-to-buy to find local retailers or buy from trusted online platforms like Amazon or our official shop at shop.fairlife.com.

We designed our bottle to be as unique as our milk. While it’s an unusual size, we ensure that its contents offer the best possible nutrition and taste.

We pasteurize our milk at a slightly higher temperature for a shorter time than conventional milk. This process, combined with our carefully designed packaging, extends our products’ shelf life while maintaining freshness and taste. Once opened, our products should be treated like regular milk.

Our ultra-filtration and aseptic packaging allow Core Power, Nutrition Plan, and 14oz Ultra-Filtered Milk to be shelf stable for several months. Our 52oz bottle has an extended shelf life compared to regular milk but requires refrigeration. After opening, all fairlife products should be refrigerated and consumed within 14 days.

Our patented and proprietary ultra-filtration process is our superpower. It allows milk to flow through special soft filters that concentrate naturally occurring protein and calcium and filter out 50% of the sugar compared to regular milk. This results in milk with 50% more protein and 50% less sugar than traditional milk, while also resulting in a great tasting product.

Pasteurized milk is milk that’s been heated and then rapidly cooled to remove harmful bacteria, making it safe to drink.

• Milk is heated to a specific temperature for a set time, then quickly cooled.
• This controlled process helps maintain quality and safety.

fairlife takes pasteurization a step further by using a higher temperature, which helps preserve freshness and extends shelf life. Additionally, all fairlife products comply with all regulatory guidelines and the Pasteurized Milk Ordinance (PMO).

Homogenized milk has been processed to distribute fat molecules evenly, preventing cream separation. All fairlife ultra-filtered milk is homogenized, which, combined with our ultra-filtration, creates a smooth, creamy product with 50% more protein and 50% less sugar vs. regular milk.

fairlife is a premium product offering 50% more protein and 50% less sugar compared to regular milk. One cup of fairlife milk provides the same protein as one and a half cups of conventional milk.

In our ultra-filtered milk, we use carrageenan as a stabilizer to ensure consistent taste and texture. It prevents protein separation during storage and transportation.

Yes, we pasteurize all fairlife milk to ensure safety and quality.

Yes, all fairlife products are kosher.

Yes, all fairlife products are gluten-free.

Yes, thanks to our ultra-filtration process and the use of a lactase enzyme, we remove the lactose while maintaining the classic, creamy milk taste.

Our products are not organic, but we maintain high standards through close partnerships with our dairy suppliers, focusing on superior milk production, sustainable farming practices, and excellent animal care.

We never add protein powders or concentrates. The proteins in our products reflect the natural whey (20%) and casein (80%) proteins found in milk, concentrated through our ultra-filtration process.

Our ultra-filtration process concentrates milk’s best qualities, resulting in a creamy, delicious taste across all our products, from our ultra-filtered milk to our Core Power protein shakes.

We use natural and artificial sweeteners in our protein shakes and our chocolate ultra-filtered milk. All ingredients in fairlife products are high-quality and deemed safe for use in foods and beverages.

fairlife has more protein than regular milk because it uses a patented ultra-filtration process that naturally concentrates the protein already found in real milk.

• The process separates and filters the milk to concentrate its naturally occurring proteins (80% casein, 20% whey).
• It also removes about half the sugar and keeps the key nutrients.
• No protein powders or protein concentrates are added. The protein comes from real milk.
• This results in 50% more protein than regular milk.

fairlife products are designed to support your daily wellness routine as part of a balanced diet, not for weight reduction.

fairlife ultra-filtered milk is real dairy without lactose, making it digestible for those with lactose intolerance while retaining essential nutrients. To make fairlife products lactose-free, we use a lactase enzyme to break down the lactose, as well as our ultra-filtration process, which helps maintain our milk’s creamy taste.

fairlife ultra-filtered milk offers protein, calcium, and vitamins without digestive discomfort. fairlife’s ultra-filtration process delivers 50% more protein and 50% less sugar than regular milk, with a delicious, creamy taste.

Yes, fairlife ultra-filtered milk is lactose-free, thanks to the use of a lactase enzyme that breaks down the lactose and our ultra-filtration process, which also helps remove lactose.

fairlife fat-free ultra-filtered milk is lactose-free, but not all skim milk is lactose-free. Regular skim milk contains lactose because “skim” refers only to fat content. You can verify that fairlife products are lactose-free by looking for the “lactose free” label on the bottle.

If you live with lactose intolerance, lactose-free milk provides dairy nutrition without digestive discomfort. We add a lactase enzyme to fairlife ultra-filtered milk that breaks down the lactose, while our ultra-filtration process reduces the sugar by 50% vs. regular milk for easier digestion.

All fairlife protein shakes are lactose-free and made from real milk, including:

• Core Power (26g or 42g of protein)
• fairlife Nutrition Plan (30g of protein)

We add a lactase enzyme that breaks down the lactose, and the ultra-filtration process also helps make fairlife ultra-filtered milk lactose-free while concentrating the natural milk proteins. Find them using our product locator.

Ultra-filtered milk is real milk passed through special soft filters to concentrate its best qualities. fairlife’s patented process delivers 50% more protein, without the use of protein powders, and 50% less sugar than regular milk. fairlife ultra-filtered milk is also lactose-free.

Lactose-free and dairy-free are not the same. Lactose-free products are made from real dairy, but without lactose. Dairy-free products contain no dairy ingredients at all, making them suitable for people who avoid milk entirely.

• Lactose-free = real milk without lactose.
• Dairy-free = no milk or dairy ingredients of any kind.

Lactose-free products still offer dairy nutrition, including protein, calcium, and vitamins. All fairlife products are lactose-free and made from real milk, providing protein, calcium, and vitamins, ideal for those with lactose intolerance.

Yes, fairlife starts with 100% real dairy milk. Our patented ultra-filtration process concentrates milk’s best qualities. We never add protein powders. The result is ultra-filtered milk with 50% more protein and 50% less sugar.

No, fairlife chocolate ultra-filtered milk does not contain caffeine. While real chocolate contains trace caffeine naturally, the amount is negligible.

Many lactose-free milks taste sweeter because lactose breaks down into simpler sugars. We use both our ultra-filtration process and a lactase enzyme to break down the lactose in fairlife ultra-filtered milk. We also maintain the creamy milk taste through our ultra-filtration process while concentrating natural proteins.

No, as a milk processor, fairlife does not own farms or cows. We partner with dairy co-ops in geographies where we have plant locations to source milk for fairlife products.

All co-op member farms that supply to fairlife must continually adhere to fairlife’s stringent animal care expectations and be FARM and Validus certified from 3rd party auditors.

Because we do not own or operate the farms that supply milk to fairlife, we rely on regular audits for consistent oversight. We also work with partner farms to implement cutting-edge technology solutions to monitor areas of cow-human interaction.

All supplying farms to our dairy co-ops must also have signed Cow Care agreements that require all farm employees to adhere to a zero-tolerance policy for animal abuse.

fairlife does not own farms or cows and partners with dairy co-ops to source milk from their member farms. fairlife receives milk from co-op member farms that undergo a series of routine assessments and are committed to continuous improvement outcomes.

These include:

• farm visits,
• in-depth review of milk quality reports,
• onsite independent, 3rd party audits
• and review of recent FARM program audit results